When you dig your car it will nurture a tree to good health. Your lungs are just two little cars. Well, just kidding. This campaign is also kidding, but seriously.
The campaign for Smart car has been developed by Futatsu Industries, Oslo, Norway. The campaign features the above mentioned things in the ads, in a symbolic way.
The campaign aims to emphasis the message that the cars are eco- friendly.
CREDITS
Advertising Agency: Futatsu Industries, Oslo, Norway
Executive Creative Director: Aris Theophilakis
Art Directors: Frode Bjerved, Niri Bøyesen
Illustrator: Børge Brendenbekk
