Through this slightly disturbing commercial, Norwegian Motorcycle Union (NMCU) is expressing its angst over the callous attitude of car drivers towards the bike riders. The spot has been developed by Spilberg, Oslo.
The first scene shows a driver wipes a bike riderâs body off his windshield. And when we are watching with an eerie feeling, we see more bike riders lying motionless, and all are wearing helmets.
The advert says- We are small, but we’re not bugs
The advert, though in a slightly disturbing way, conveys the message clearly to the car drivers to watch out for motorcycles.
Credits;
Advertising Agency: Spilberg, Oslo, Norway
Creative Director: Jørgen Marthinsen
Art Director: Celine Sagenes, Jørgen Marthinsen
Copywriter: Hedda Marie Kaupang
Photographer: Anders Flatland
Additional credits: Paradox, Lasse Gretland, Kristoffer Carlin
