This is an interesting print advertisement campaign meant for Sky TV to promote comedy movies that it shows to people. The campaign aims at depicting that people do not need to exercise to strengthen stomach muscles. The comedy movies aired by the television channel will make any one laugh so much that his or her stomach muscles will come into shape without putting an effort.
The campaign gives impression that it the channel is so engaging that it prevents people of doing anything besides laughing. In order to focus on the shaped stomach all the characters are having disproportionate bodies. The campaign has undoubtedly used a very original and nice idea to send its message across.
The copy of the ad reads, ‘The best comedy movies, only on Sky’. The campaign was created by Red Cell, Milan, Italy.
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