This television advertisement lashes out on sports stars earning millions of dollars for endorsing sports wear of different big companies. The advertisement launched by an Australian sportswear firm, Skins, with an attitude that boasts its policy to not to pay any sports star for endorsing its sports wear. The advertisement is showing lavish lifestyles of famous sports stars, while stating that this firm does not promote sports stars’ bank accounts but improve sports performance. The prime motive of the advertisement was to create intrigue and persuade potential customers to visit the website to receive more information.
The presentation of the advertisement is extremely simple and straightforward and communicates its message effectively. The development of the advertisement is consistent with the core idea conceived for it. Moreover, the main thrust of the advertisement, on which it is trying to cash in, was to boast the fact that unlike brands like Nike and Adidas who pay athletes to wear their products, this firm does not. The tag line of the ad reads, ‘Skins! Bio acceleration technology!’ The campaign was created by Arnold Australia.
Via Duncan’s TV
