Peugeot 406 – 1998
Agency: Euro RSCG BETC (France)
Pneus Firestone – 2001
Agency: BBDO (Mexico)
Mercedes-Benz New Class-E – 2002
Agency: H2E HOEHNE HABANN ELSER (Germany)
These advertisements were created in different period by three different agencies. And the idea of showing the movement of roads to appear as waves in water has been used to create the advertisements. Further, there was no effort seems to be made to altar the execution which is also surprisingly appears to be similar. Seemingly it is apparent that the agencies were just interested in changing the name of the companies.
Via Joe La Pompe