Ok, a musical path to accident. That is what this campaign features. Slightly stupid way of communication? I donât think so. Though it can not be described as an accurate way of communication, the campaign maintains the necessary humorous tone which is apt for such a product/service.
This print campaign has been developed by Miami Ad School, Brazil, for Pioneer. The ads feature many âmusical crashing scenesâ.
The copy reads- Crash with joy.
CREDITS
Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Mauricio Bouzon
Via: Ads of the world
