I believe that this is a simple and wonderful idea which will make an effective impact on people. This fresh advertising effort has been developed for Philippine Consulate Dubai with a view to raise awareness about Philippines flood disaster and call for donations for the survivors.
With the creative support of Saatchi & Saatchi Dubai They dropped peoples belongings into the sea to wash up on a Dubai beach, with tags attached to it.
Its nice, effective.
Agency: Saatchi & Saatchi Dubai, UAE
Via: Direct daily
