Sil has recently launched this humorous print advertisement to promote its chilli sauce. The advertisement focuses on the power of the sauce that it is so hot that it can burn apparels. At the first look it appears as if it is an ad of a detergent. The advertisement has shown a partially burned shirt due to the sauce effect and a bottle of the sauce. The campaign is extremely simple and lucid, which seems to be effortlessly conveying its message.
It was actually a brilliant idea to emphasize the chilli aspect of the sauce and the ad also represents an appropriate exaggeration of the idea. Apparently the presentation of the ad is so powerful that it has not used any copy. The advertisement was created by Ambience Publicis, Mumbai.
