This television advertising campaign for Sierra Mist has been launched during Super Bowl this year. The campaign has included three advertisements, all having humorous approach for the advertisements. Michael Ian Black and Jim Gaffigan have made an appearance in the advertisements to promote this company during Super Bowl.
All the advertisements are based on the comic theme. However the best of these spots is the one featuring Jim Gaffigan as a patient in the hospital showing his desperation for the Mist. The punch line of the campaign says, ‘It’s that refreshing’.
Via Duncan’s TV