SHS Clothes had recently launched an integrated advertising campaign to promote its apparel for the upcoming season. The campaign has taken an extremely unusual approach for the promotional aspect as it focused on unconventional casual and colorful wear. The advertisements are showing a boy and a girl in funky dresses being followed by bunch of jokers. The idea here seems to bring out the radical casual approach of the youth section that can be fulfilled with this product.
The presentation of the campaign is certainly reflects attitude of growing boys and girls while jokers adding color to their life. However, despite a colorful presentation the campaign is somewhat struggling to present its basic idea in a straight forward manner. The punch line of the campaign reads, ‘Be the joker’. The campaign was developed by CB Grey, Paris, France.
Via:I believe In Adv
