Smoking is injurious to health. We all know that and we have seen many anti-smoking campaigns presented this message through different ways. As this message has been said umpteen times, anti-smoking adverts usually try to say it with a different approach. Well, this ‘different approach’ which is the point of discussion is a bit shocking.
This new campaign from the French anti-smoking organisation Droits des Non Fumeurs compares smoking among teenagers to forced oral sex. The campaign in fact is trying to make an analogy of the submissive nature of these two things.
The images show teenagers kneeling down to suck cancer sticks, like they unwillingly perform oral sex.
Using sex to shock the viewers will indeed grab the attraction, and this clear intention has already shown âpositiveâ results. The French people and media have already begun to discuss about the moral sides of this advertising concept.
Sex sells. However, should we use shocking sex to grab some (negative)attention in anti-smoking campaigns.
Sometimes, sadly, advertising is soâ¦
Agency: BDDP & Fils
Via: Osocio
