The high street giant Marks & Spencer has recently roped in Shirley Bassey for their new Christmas advertising campaign. The company seems to be quite hopeful that Bassey will help the company’s struggle to come out of present crisis situation, under which M&S has been reeling until recently. Moreover, the Twiggy-effect has really been helpful to provide immediate relief to the M&S of constantly falling sales.
Nevertheless, it would be premature to come to any decision about Bassey’s effect on the company since the impact of Bassey will start surfacing in the time to come. She will be appearing in 90-second spot, which is based on top-secret event drama, along with existing models such as Twiggy.
