Sheraton Hotels & Resorts $20 million global ‘Warm Welcome’ campaign won the hearts of many. Directed by the internationally celebrated Jan Vogel and Rene Villar-Ros
it succeeded in wooing 42% of those surveyed to consider Sheraton for their next business trip. It even won 60% for overall likeability where 43% is the norm.
The campaign illustrates the hospitality one can expect once a person lands up in Sheraton beginning the hotel’s campaign to initiate a new brand positioning for the hundreds of properties under their name. Correspondingly, Sheraton has publicized its new signature hotel lobby scent ‘welcoming warmth’ which features designs by MANE, a fragrance company which used jasmine, fig and freesia for the project.
