Google is facing difficulties in extending its advertising solutions beyond online.
Its experiment to sell advertising to print publications does not produce expected eagerness from the advertisers. Google under this model, buys unsold ad space in bulk from more than two dozen publications including Chicago Sun-Times, Car and Driver, and PC Magazine. Bidders are then asked to submit their requirement, i.e; size of the ad and the max price they are willing to pay. Google in the similar fashion sells online ads and then display them next to the search results on Google.com and other partner websites.
Not getting positive response on print initiative, however, does not make Google chief executive a worried man. He says it took many a years for Google to develop its present online strategy.
