This print advertisement for the Time magazine is a superb example of self-explanatory advertisings. The intensely powerful presentation of the advertisement is has been created in such a way that it virtually needs no copy. The advertisement has been very successful to convey that what you see is not enough Time magazines provides even those things that are not perceptible behind any event and eventuality.
It is absolutely needless to mention that the advertisement is quite compelling and engaging as it depicts brilliantly a photograph of a soldier in a seemingly distressed condition. The ad has also used a tag line saying ‘know why’, which incredibly in perfect compliance with the photograph.
Following is another print ad for Visa inspire from the same basic idea as that of Time magazine. However, the ad slightly limps on the presentation and execution of the idea.
