This is remarkably an impeccable and touching television advertisement launched under public interest to create awareness towards polio. The advertisement carrying a very powerful message has very simple visuals to support the core idea. The ad turned out to be a click as its not only hard-hitting but for being though provoking. The ad was created by Pune based, India, Seagull, a leading advertising agency.
The advertisement has attempted to show life through the eyes of a polio affected child. The advertisement has won gold at the Tag Media in-store network contest. The text message of the ad says, ‘don’t let your child walk in life like this…’.
