This sensitive print advertisement for Schering, a company involved in Women’s health care, has been rejected to come into circulation. The ad has been prepared with a view to establish the German company as the world leader in women’s health care and to establish it as a trusted partner for women. Though the ad has been successful immensely to express all of its complexity, but eventually the decision was taken not to bring the ad into circulation on the ground of sensitivity of the topic.
The advertisement was no doubt an exemplary and a master piece which certainly capable of giving a fillip to human thoughts. However, this master work is now being published in a different forum. The advertisement was created by Brand Factory Consulting.
