Yes, a poem is to be read silently and music is to be heard. This print campaign for the National Foundation for the deaf, developed by DDB New Zealand, warns us to save our hearing.
The copy reads- Music’s not the same when it’s subtitled.
See also: The volume level campaign
CREDITS
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Dave Brady
Copywriter: Joe Hawkins
Account Executives: Brad Armstrong, Scott Wallace
Photographer: Meek
Via: Pixel pasta
