This is of course a refreshing idea to put forward the concept of a wider television screen. The advertisement campaign meant for Sansui is apparently depicting three world’s known gigantic and tall landmarks. The campaign is featuring Eiffel Tower, Empire State Building and the Statue of Liberty. However, all the landmarks have been placed horizontally to emphasize the wide screen televisions of the company.
The basic idea behind the campaign is considerably good that sticks to the soul of the product and refrain from deviating. The presentation of campaign is of course well designed and it lucidly conveys the idea across in a very straightforward manner. The copy of the ad reads, ‘Widescreen Plasma’.
Via Shedwa
