This print advertisement campaign for Sanctuary Asia, has been undertaken with a view to create awareness regarding Tiger preservation. Apparently, the campaign lays focus on the persistent need of preserving tigers for maintaining ecological balance. The campaign has used different geographical locations that have some similarity with tigers in terms of its color and appearance.
The campaign is not utterly unimpressive as it lacks a good idea and the campaign also struggles in its clear presentation. The presentation of the ad that aims at depicting tiger with the help of different landscapes also failed in its effective execution. Further, the copy of the ad is a bit too long and the fourth line of the copy apparently seems to be forced. The campaign is credited to JWT, Mumbai.
The copy of the ad reads,
For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.
Via Ads of the World
