First impressions can often be deceptive. However, this time around, we prefer to take a positive standpoint. For people who view the Samsung ‘Express’ creative as just a weird reprise of Terminator/Robocop, the underlying theme makes little sense. Connoisseurs of art, on the other hand, would take exception to this thought. Samsung has adeptly proved that visuals can often make the difference between plain vanilla creatives and lip-smacking ads. ‘Express’ing doesn’t require an ostentatious effort. All you need to do is speak your heart and Samsung has done just that. Great going!
Via:Adsoftheworld
