This is a smart print advertisement campaign launched by Samsung to promote its latest Extra Power Flash SEF. The campaign clearly attempts to show the power of the flash and to what extent it can make a difference. The campaign is featuring sky line of New York and a landmark of monumental value in Paris. The advertisements are showing that both the photographs were taken during night but the photographs are giving expression that the photo was shot during broad day light.
The idea of campaign was considerably good however; few think that there were some rooms for improvement in the presentation. Moreover, the advertisements are showing a fine example of retouching which is evidently a life line to this campaign. The punch line of the ad says, ‘A new Vision’. The campaign was developed by Leo Burnett, Brussels.
Via Ad-Dict
