This is quite confusing print advertisement campaign that leaves people perplexed to get the core idea, launched by Samsung to promote its latest range of television. The campaign probably aims at showing the watching experience on this television is equivalent to be watching some art, consequently emphasizing on the perfection of the visuals. However, the core idea remains shrouded in mystery until the onlookers exercise their brains to make some interpretation.
Moreover, the advertisement titled soap opera seems to be a little easy to understand as it features a huge onion that symbolizes the concept, ‘it makes you cry’. Though the advertisements have numerous shortcomings, but retouching job has been considerably good. The copy reads, ‘Even a soap opera looks like a work of art’. The campaign was created by McCann Erickson, Santiago, Chile.
Via Ads of the World
