Samaritans UK, which offers counseling service, launched this advertisement to encourage young people to use the service and express their emotional feelings. The advertisement also emphasized the aspect that the service is not restricted to deal with suicidal tendencies but it also helps in other emotional crisis. The campaign has used the ‘doodle’ concept for the advertisement. The advertisement is showing different emotional states that inflict negative impact on young people through animated cartoon. The advertisement has also indicated towards complicated and boundless thought process that further complicates a problem.
Though the presentation of the campaign is not that expressive at first look however, it clearly presents a fantastic picture of complicated thought process of a person in a simple way. The punch line of the advertisement says, ‘Things on your mind’. The campaign was developed by Lunar BBDO, London.
Via Duncan’s TV
