The most significant aspect of the ad is its arrangement of the punch line and the photograph. The copy has been placed in the ad strategically and the punch line is so effective and compelling that hardly anyone would resist to delve into it further. The ad has an ordinary photograph with a very effective strap line that reads, ‘Warning: may cause pregnancy’.
He strap line has been used very much like a cigarette ad. The ad has been created by DDB, Sydney, Australia.
Via Ads of the World
