Feedburner is now changing some rules of nascent RSS industry. Now advertisers will reach directly to focused consumers who sought to receive specific content feed from the providers. The ad affectivity will be evaluated on CPM (Cost per Thousand) which is different than pay for performance advertising practice.
Costs per thousand impressions are calculated by multiplying the decided rate by the number of units. It is estimated that Feed Burner has almost 6 million customer base and delivers more than 13000 feeds daily.
Excerpt
“Feed management firm FeedBurner is expected to take the wraps off a new RSS ad network today, which it’s been quietly testing for around nine months.
Separately, Feedster, which operates its own RSS ad network, is to announce a self-service capability which will allow more publishers to join.
Like Feedster, FeedBurner will let advertisers buy ads in a variety of categories. The new network will let advertisers choose among business, technology, current affairs, consumer electronics, entertainment and digital culture targets. Feedburner Vice President of Business Development Brent Hill says the company decided to go public with its initiative now that it’s “reached critical mass.”
Feedburner’s technology channel allows advertisers to reach 150,000 subscribers and the business channel contains 100,000 subscribers. But the company doesn’t de-duplicate between feeds, so the same subscriber could be counted more than once, Hill said.”
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