This is a smart and attention grabbing ambient campaign launched by Rex Theater in Bangalore, India to promote the Horror Film Festival. The objective of the campaign, which was primarily targeted at youth section, was to draw immediate attention of people for the festival in an extremely effective way. These transparent sheets printed with red color were slipped under the door, to make it appear as if blood was seeping under the door. This exercise was carried at strategic locations especially at college hostels and PG accommodations.
The presentation of the campaign was undoubtedly intriguing and compelling and presented a good example of smart use of medium. According to the claims, the campaign met a huge success and all the shows of the film festival were completely sold out. In fact, the campaign was based on an innovative and refreshing idea with perfect execution. The small copy used for the campaign was just to inform the recipients about the festival at Rex Theater. The campaign was created by Rediffusion Dyr, Bangalore, India.
Via Ads of the World
