Everyone has a sense of dignity. When you help someone, it is charity. But the person who received that help may get embarrassed when you announce to the world it as a charity. That is what many poor people feel from the much hyped charity efforts- a sense of loss of dignity. This genuine charity effort considers this aspect in a unique way.
A book was created to give insights to the world of the poor. This book named âreverseâ created by the CHURCH OF STS. PETER & PAUL, by the creative support of KINETIC SINGAPORE, is unique with its peculiar page design. True to its name, the back of the book is its cover page. It symbolically indicates how the world turns its back on the poor.
CREDITS:
Design/Advertising Agency: KINETIC SINGAPORE, SINGAPORE
Art Director: Gen Tan
Art Director: Pann Lim
Writer: Eugene Tan
Creative Director: Pann Lim
Photographer: Stefan Khoo
Via: Coloribus
