Are the people in The Netherlands facing loneliness in a heartbreaking way? If so, it is a new info. The description along with this ambient work says that Loneliness is a problem for more than 300000 Dutch who have no friends or family.
This ambient advertising effort for Resto Van Harte aims to help the lonely Dutch people. Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. This ambient advertising effort tries to reveal the problem of social solitude.
Agency: Lowe/DraftFCB Amsterdam, The Netherlands.
Via: Direct daily
