I love Brazil. I love Kaka. I love Brazilian advertising. But sometimes I would like to hate some advertising efforts, wherever it happens. Well, the recent one is the promotion effort of Resident Evil, which might have scared/entertained the people in Madrid.
But, I have to admit man, its going to be a surefire success, well, in terms of the publicity.with the creative support of Bungalow 25(I love names of advertising agencies), this ââscaryââ ambient effort has been developed to promote the show. Hundreds of zombie arms were placed in the nook and corner of the city like in sewer grates, flower beds, and elevator doors. I guess the cops wonât be care much about the stunt, from the video.
Via: Copyranter
