Renault Clio had recently launched this print advertising campaign to mark a fresh marketing offensive. The campaign focuses on its quick ability to accelerate to a speed of 100 miles per hour in virtually no time. In order to emphasize the pick up capacity of the car, the campaign has interestingly shown chameleon and a cow boy representing extreme quickness to grab the target.
The advertisement showing a chameleon catching its prey since this reptile is well known for the speed with which it catches its prey. The other ad is showing a cow-boy likely to carry out his gun to target the adversary. However, these two advertisements are representing not only the speed aspect of the car but its rugged and ferocious aspect as well.
The copy of the ad reads, ‘0 to 100 in 6.2 seconds. Clio Team Renault Sport’. The campaign was created by Lowe, Mexico.
Via Frederik Samuel
