This television advertisement was launched for Ubisoft‘s samurai skills game, Red Steel, to promote it for the Nintendo Wii platform. The advertisement was launched in November last year. The advertisement is showing a man playing Red Steel on Nintendo Wii and has called his master for support and guidance. The master has been shown instructing the man on how to use the Wii wand for maximum effect.
The aim of the advertisement seems to create a synthesis of a virtual and real world to emphasize on the liveliness aspect of the game at Nintendo platform. The presentation of the advertisement is full of action to attract young consumers. The punch line of the ad is, ‘Red Steel for Wii. Rated T for Teen’. The ad is created by Duncan/Channon.
Via Duncan’s TV
