Reckitt Benckiser Brasso had launched this interesting print advertisement campaign to strengthen its product reach. The campaign clearly emphasizes on the clarity aspect of the glass cleaner. Moreover, the presentation of advertisements reminds campaigns of Saint Gobain, which were far better than this campaign. The advertisements are depicting some situations when the effect of the product appears to have making no separation between subjects. The advertisement aims to establish that the clarity is to the extent that virtually undermines the existence of separation.
The presentation of the advertisement was cleverly designed to stress the product benefit while using a light approach. The campaign has also underlined a perfect exaggeration of product benefit. The campaign has used no copy considering it self-expressive. The campaign was created by JWT, Mexico.
Via Ads of the World
