Blood. That is what this campaign is for. Not that blood that flows profusely through the sadistic miniscreen veins, but real blood. And, it is harder to find, the campaign says.
This campaign for santa cas de curitiba, shows some bloody tv shots, and says- It’s getting easier to see blood on tv.
But it’s getting harder to see it in the blood banks.
The campaign, created by Bronx, Brazil, conveys the message dramatically, effectively. It catches our attention and the copy is excellent.
Credits:
Advertising Agency: Bronx, Curitiba, Brazil
Creative Directors: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Via: pixelpasta
