In the share of spending in the sponsored search Yahoo, MSN, Altavista, newly renovated Ask Jeeves all trailed behind Google and like a true winner it is continuing to lead in market share gains. According to the latest Merrill Lynch report the first quarter of 2006 could see Google growing by 30%. This is up from 28% than 4th quarter of 2005.
MSN equipped with branded entertainment debate may lose some advertising edge as it has not branded properly in the quarter.
For last 19 months Fathom, the online research company to analyze overall keyword price trends has been extensively tracking keyword prices in several vertical industries. Its recent study finds that key word prices fall by 3% in the first quarter. A decline has arisen later due to holiday season.
