Most of the domestic violence ads and campaign are a bit intrusive. We know that.Some examples-
Ambient work against domestic violence in China
Amnestyâs screaming ad strips
But, it is needed. Because the message should be conveyed anyway.
This ambient advertising effort against domestic violence also âgrabsâ our attention with its forceful way of execution. Image of a hiding little child was shown, inviting the attention of the people.
The message reads- Pull out our children from domestic Violence.
Push the phone number. Right now!
Credits
Advertising Agency: Promofactory Seoul Korea
Executive Directors: Kim Young Jea
Creative Director: Cho Kwan Hee
Account Executives: Ahn Jung Min, Choi Ji Won
Art Director: Cho, Kwan Hee
Copywriter: Cho Kwan Hee, Jung Keun Oh
Account Staff: Kim Seon Eung
Photographer: Cho Kwan Hee
Via: Scary Ideas
