Also drug dealers and prisoners. They are the byproducts of this imperfect society, and featuring them is not a surefire way to create some humor in advertising. Well, this print campaign for Bayer Rintal has just done that. They feature a prostitute,a drug dealer and a prisoner on the horseback. The copy reads- Eliminates all kind of Parasites
However, there is no real humor in this campaign. Though the intention of the advertisers was to convey the message in a light, humorous way, the concept fails to make an effective humor that is powerful enough to convey the message.
CREDITS
Advertising Agency: BBDO, Quito-Guayaquil, Ecuador
Creative Directors: Guillermo Valverde, Andrés Redován
Art Directors: Jonny Mora, Guillermo Valverde
Copywriters: Miguel Jaramillo, Andrés Rodriguez
Photographer: Studio Cuesta
Additional credits: Pulpo Producciones
Via: Ads of the world
