âPress the G8â, the campaign launched on the eve of G8 summit by the Global Call to Action against Poverty (GCAP), was aimed at exerting pressure on G8 nations to both accelerate efforts to address poverty and avoid using the recession as an excuse to renege on aid commitments.
This interactive campaign was launched in Rome. Eight huge ring-shaped cakes with the images of the âPress the 8â campaign were pressed by the main representatives of civil society organizations, GCAP volunteers and many people attracted by the spectacular stunt.
Apart from the print campaign which showed the G8 leaders, the campaign also provided people around the world with an opportunity to press the G8 nations. The online part of the campaign allows anyone to âput pressureâ on the leader of their choice by simply squeezing down on the artistic impression of the leaderâs head using the click of their computer mouse.
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