Ragging is a serious offence, especially in India where shocking incidents, though not so frequently, are being reported from the college campuses. This print campaign for JWT Mindset, Hyderabad, instead of addressing the issue in a direct way, raises its voice through a whiff of black humor.
The copy reads- Presenting the raggers’ collection 2009.
The ads have mannequins with jail clothes, and it is named raggers’ collection. The apparent indication of the ads is that if you rag you will go to jail.
Remember the scared mannequins of Harvey Nichols.
Coincidence?
CREDITS
Advertising Agency: JWT Mindset, Hyderabad, India
Copywriters: Jitendra B. Lulla, Mark Samuel
Art Directors: Sudhakar E.
Creative Director: Mark Samuel
Photographer: Satya Prabhu
