Leaving behind its bankruptcy tag, Avado Brands Inc. looks positively to the future. It is launching a new advertising campaign for its flagship brand, a restaurant and a brewery, Don Pablo’s Mexican Kitchen and Hops.
Avado Brands was declared bankrupt in 2004. Thanks to the Chapter 11 protection Act has re-established itself in 2005. Avado’s senior vice president of marketing and strategic planning, Bob Hogan is hopeful that by the end of this year the company will be declared debt free.
The new advertising campaign under the taglines of ‘Viva La Margarita’ and ‘All You Can Eat Fajitas,’ will appear in television and print. The company is also completely refurbishing all of its stores.
