We have seen how one breast cancer awareness ad attracted attention through those bouncing boobs and how it urged us to save the assets. It seems that anything related to breasts, even distantly, takes an erotic line of approach. It is not only brands like that push-up bra that showed bosom girls in a subtle way. For example, what has a rental car advert to do with sexy women? Never think ânothingâ. Here is proof.
Here is another breast cancer awareness spot from Yoplait from Publicis Modem, new York. Here, we can see shots of girls who are cupping their hands to their breasts as they pledge allegiance the movement.
Credits;
Agency: Publicis Modem New York
Executive Creative Director: Patrick Clarke
Creative Director: Roald Van Wyk
Art Director: Katherine Kuni
Copywriter: Kate Lummus
Agency Producer: Megan Kelly
Project Manager: Erick Machado
