We tend to express ourselves better, if we are really immersed in something. This new Sony PlayStation 3 campaign called PlayFace, shows some of those moments.
The spot, as part of the campaign which has been developed by Wieden + Kennedy in Tokyo, shows the diverse facial expression of the players. They also make noises, completely oblivious of their surroundings.
Well, we will get the idea so easily, and indeed it never gives a boring feeling to the viewers. However, there are others who believe that a copycat jumps out of this campaign. PDNPulse says so.
But, canât it be just a coincidence?
Via: Adfreak
