This print advertisement campaign for Pizza Hut managed to win a bronze at Cannes in the outdoor category despite the idea of the campaign was not fresh. Pizza Hut had launched this campaign in Philippines with a brand positioning market offensive. The campaign apparently aims at establishing its ability of delivery of pizzas fastest possible. The advertisements are showing a few emergency situations where delivery boys are helping bride, SWAT and doctor to reach their destination on time. The advertisement campaign seems to be that of a very fast and efficient transportation service that that of a pizza delivery service.
Apparently, the presentation of the campaign is quite puzzling as the campaign struggling to bring out the product benefit. The idea of the campaign is certain good however, it has been repeated before for the TNT Express and the execution part was much better in the earlier advertisement campaign. However, photography in this campaign is simply brilliant. The punch line of the campaign reads, ‘Hate late?’ The campaign was created by BBDO Guerrero Ortega, Manila, Philippines.
Via Ads of the World
