We have seen many battles against breast cancer. Breast cancer is a dangerous thing that shatters its victims in a merciless way. The global awareness campaigns against breast cancer always try to make people know that this subject requires more serious attention.
We have seen many advertising awareness efforts against breast cancer. The ambient efforts were cleverer with its interactive elements with the target audience. Recently, we are witnessing a new trend of telling the message in a fresh and bold way.
For example, at first we thought that it will be a spot for a soap or beer, when that babe was coming in slow motion with bouncing boobs. Likewise, yoplait pledge also featured breasts in a new way. However, none of these will come near this campaign(images here) against breast cancer as it completely bares the breasts. But this campaign is dignified with its natural atmosphere of a good message.
The campaign has been launched by Pink Ribbon Magazine NL, which is a charity glossy magazine from which all profits are directly donated to breast cancer awareness programs. Grey Amsterdam is the creative agency behind this campaign. Here, the campaign presents breasts are seen as a pair of friends, with names, who should never be parted.
