This is truly a refreshing print advertisement campaign for promoting Piero Milano’s ‘men only’ jewel collection. The campaign is showing desperate women crying over the fact that they have been prevented from this section of jewelry, a unique way to promote men’s jewelry. However, at the first looks the advertisement appears to be a public interest ad to fight violence against women.
Moreover, the core idea of the campaign seems to working excellently here in the advertisements, since this campaign provides a break from stereo type advertising. The copy of the ad reads, ‘For men only. Piero Milano ‘Titanium’, the new men’s jewels. Gold, titanium and diamonds’. The campaign was created by Cayenne, Milan, Italy.
Via Coolzor
