A campaign based on simple, basic concept. No hidden surprises. No element of subtlety. Simple, though creatively not so complex. Itâs all about this print campaign for Pet zone.
The campaign, developed by Tonic International, Dubai, UAE, features ticks and fleas treated as pets in homes.
The copy reads- Donât let ticks and fleas become your pets. Petzone. Where pets come first.
CREDITS
Advertising Agency: Tonic International, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
Photographer: Rainer Holz
