Rampage has recently signed up cover girl, Petra Nemcova for its up coming print and internet advertising. Making the supermodel Nemcova an integral part of the campaign, in a bid by the company to kick start a new strategy to place Rampage as a sophisticated and sexy lifestyle brand for the young generation.
The campaign is scheduled to appear in the September issues of lifestyle magazines such as InStyle, Elle and Cosmopolitan.
Nemcova seems to be quite thrilled with her second assignment with Rampage. She has said its difficult for her to wait for the ad to appear in the September issue. She further revealed that the latest ad campaign is more darker and sexy than the previous one.
