This print advertisement was launched by PETA to promote vegetarianism. The advertisement is showing a crucified chicken in hard-hitting fashion. The advertisement attempted to evoke thoughts and emotion somewhat by relating it to religion or god. The text of the advertisement explains how brutally the chicken was killed. The advertisement laying emphasis on the fact to what extent the animal was antagonized in the long process of getting killed.
The presentation of the advertisement is naturally thought provoking as it might take many people leap into history pages. However, the photography and the art direction both have marveled here to produce an excellent advertisement. The text of the ad reads, ‘Before dying he was struck, humiliated, burned, mistreated, and agonized during hours. We can change the history if we react on time. Think before you eat chicken’. The ad was created by Unitas / ADV, Chile.
Via Brief Blog
