Freddy asks in Frederiksamuel blog why Pepsi shows a straw that looks so very skinny. Well, what I feel, this is not skinny, with the athlete look girl Pepsi tries to stretch its image a bit, I mean a shift from carbonated drink to healthy one (Calorie or no calorie).
That is the latest fad, you see. Notwithstanding the new product lines, old ones, which are not enjoying a growing curve for quite sometime now, need also some boost (at least for the sake of market execs spread all across the Sates). Who cares whether the ad really attributes to the product or not?
Via [Frederiksamuel]
