This is what we call launching a product with a bang. We cannot expect anything less than this from a brand as popular as Sony Ericsson launching its latest cell phone W350 in Mexico. In the most grandiose and colorful event in a true Mexican style, Sony Ericsson had launched an exclusive party for its VIP guests, distributors and the media in the first stage of its advertising tactics. The second phase of advertising consisted spreading the news of their launch into the general public arena with two concerts jam packed with three thousand invitees.
For those who had absented themselves from the concert it had sent 70 thousand emails and over 50 thousand flayers mainly targeting the young mobile phone savvy customers. This is a real big scale launch of a product in recent memory that hardly will fail as a marketing strategy. Circus Marketing Agency has managed to hit the bullâs eye with this traditional yet popular advertising strategy that minces less word for content but knows best how to pull the young crowd with fun and music.
via: briefblog
